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Sony introduces the XDCAM HD lineup – an HD version of
the successful XDCAM products – to further enhance its HD lineup that currently consists of the HDCAM-SR™ and HDCAM™ products for high-end video production including broadcast and movie-making, and the affordable HDV™ products for entry-level HD production.

Sony Authorized Broadcast Reseller

Whether it is a small venue or large, our knowledgable sales staff and experienced technicians can help you build an XDCAM package or even an entire system!

Welcome to the Twenty-First Century Production Platform. Speed. Freedom. Flexibility.

The reality today is that we are living in a fast-paced world where program makers are under pressure to get great-looking images on air faster. From planning and acquisition to editing, playout and archive, broadcasters have actively been seeking ways to save time and money.

Since its introduction in 2004, the Sony XDCAM™ series - made up of SD and HD camcorders and decks, has been offering tremendous benefits to workflows for many types of video productions. The optical disc-based XDCAM system utilizes blue-violet laser technology to achieve high data transfer rates and long recording times for day-to-day operations. Its file-based recording and random access capabilities not only remove the “linear-natured” barriers common to tape media, but also merge the AV and IT worlds by featuring the functions required for both domains.

Sony is now expanding the XDCAM HD Series by introducing two new camcorders, the PDWF355 and PDWF335, and a new deck, the PDWF75, to provide much greater format versatility and operational flexibility. One of the most advanced features of the new lineup is its long recording time of more than four hours of 1080i HD video. This is achieved by a newly developed dual-layer disc, the PFD50DLA, which has an extremely large storage capacity of 50 GB.

Sony is further expanding the lineup with the addition of the new PDWU1 drive unit, which offers a compact, mobile, and highly cost-effective solution for various applications. It serves as an external computer drive, connected via a USB interface, and allows users to instantly view material recorded to Professional Disc™ media on their computer. It can also be used as a source feeder to nonlinear editing systems.

With greater system flexibility, operational conveniences and superb picture quality, the enhanced lineup of Sony XDCAM HD products further expands the world of HD systems for all types of production. Now it's easier than ever to have great-looking pictures ready for air.

Key features of Sony's New XDCAM HD Series Products (Dual Layer Format)
• HD 1080 Recording at Selectable Bit Rates
  The XDCAM HD products record video signals in 1080/59.94i, 50i, 29.97P, 25P, and native 23.98P using the "MPEG HD" codec that adopts the industry standard MPEG-2 MP@HL (1440) compression. Users can select desired bit rates either from 35, 25, or 18 Mb/s depending on their requirements for picture quality and recording length. Choosing the highest bit rate of 35 Mb/s results in the highest-quality pictures over a long recording time of over 60 minutes (single layer disc) 150 (dual layer disc), while choosing the 18 Mb/s bit rate provides a recording time of over 120 minutes (single layer disc) 270 minutes (dual layer disc), which is the longest recording time offered by any current HD camcorder.
• High-quality Audio Recording
  The XDCAM HD products can record four-channel, 16-bit, 48-kHz uncompressed audio, delivering high sound quality.
• Easy Migration from SD to HD - DVCAM Recording and Up/Down Conversion
  The XDCAM HD camcorders provide the powerful capability to record in DVCAM format with NTSC/PAL and 16:9/4:3 switchable modes, as well as the MPEG HD format. What's more, both camcorders and decks incorporate a down-conversion capability that allows material recorded in the MPEG HD format to be converted to DV signals and output via the i.LINKTM* port, enabling users to edit the material using compatible DV-based nonlinear editors. The PDW-F70 recording deck also has the up-conversion capability to allow material recorded in the DVCAM format to be converted to HD signals and output via its HD-SDI or HD analog component connector. These capabilities allow users to easily and flexibly migrate to HD-based operations at their own pace.
• File-based Disc Recording
  As a recording medium, the XDCAM series of products use a nonlinear optical disc, single-layer disc (PFD-23A) and dual-layer disc (PFD-50DLA), which Sony has developed specifically for professional recording applications. Recordings are made on a file basis, allowing easy integration into other IT-based equipment such as PCs and nonlinear editors. The recorded files on the disc can be directly accessed by a compatible PC connected via the i.LINK (File Access Mode) interface, and furthermore can even be sent through a standard Ethernet network. This file-based operation enables new network-based workflows that have never been available for tape-based production. The XDCAM system also features the Scene Selection function that allows simple cuts-only editing to be instantly performed within the camcorders or decks.
• Outstanding Operational Convenience by Disc Recording
  Because the XDCAM system records video and audio as files on a disc, the XDCAM products offer a range of tremendous benefits, especially instant random access to footage. Another significant advantage of disc recording is that new footage is always recorded onto an empty area of the disc, eliminating the worry of accidentally overwriting valuable existing footage.
• Powerful Proxy Recording - Enhancing Your Workflows
  The XDCAM series of products record low-resolution AV data concurrently with its high-resolution data on the same disc. This low-resolution data version - called “Proxy Data” - is much smaller in size than high-resolution data (1.5 Mb/s for video and 0.5 Mb/s for audio), and its format is identical to that of the current XDCAM products. The data can be conveniently used for a variety of applications, such as immediate logging on location, off-line editing, daily rushes of shooting on location, client approvals and more. Proxy Data can be browsed and edited on a standard PC using the PDZ-1 Proxy Browsing software supplied with all XDCAM products or other compatible editing software offered by other industry-leading manufacturers.
• High Level of Reliability
  The XDCAM HD products adopt the same platform as the XDCAM SD products that are widely in use around the world today. Having the advantage of no mechanical contact between recording media and recording heads of tape based camcorders and decks, a high level of durability and long media life have been achieved. XDCAM HD products also offer the same high resistance to shock and vibrations provided by current XDCAM products.
  With both SD and HD products, Sony has a complete solution for your file-based production needs. With a stunning level of picture quality, system flexibility, operational conveniences and now 24P capability, previously only available on the high-end CineAlta products, Sony's XDCAM products have opened the door to a world of HD production to a whole new level of video professionals.